newsonline24

As a global leader for dental products, W&H continuously sets new benchmarks within the industry. The ScratchBlocker marks an important step towards longevity and value retention of transmission instruments. Extensive research has resulted in a revolutionary coating that leaves W&H handpieces practically scratch-free. They, thus, remain easy to clean, aesthetically pleasing and solid over a long period of time. Conserving both material resources and the budgets of dental practices this way, W&H sets an example for sustainability on several levels. The ScratchBlocker coating is already convincing as a standard feature in the Synea Vision range, as well as in all surgical straight and contra-angle handpieces.

Long-lasting durability, long-lasting aesthetics

Product Manager Judith Berg highlights the benefits of the special coating technique: “In comparison to conventional coatings, our silicon-oxide-based ScratchBlocker leaves no signs of wear on the dental handpieces, even after many years of practical use. This is a true milestone development.” Current surveys also confirm that the external appearance of dental instruments significantly influences how patients assess the quality of their medical treatment. The image of a modern dental practice suffers from handpieces that look worn, even though they work perfectly. A ScratchBlocker coating, however, ensures a lasting impeccable appearance.

Scratchproof – no matter what

In order to communicate the effective anti-scratch properties of the ScratchBlocker coating in a memorable and catchy manner, W&H has involved a very credible and competent scratch specialist. The charming character takes centre stage in a multichannel marketing campaign and learns in a surprising way that even real scratching professionals can’t do any harm to the W&H handpieces with this innovative ScratchBlocker coating.