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"Rebecca and her team have brought a breath of fresh air to our marketing activities – it is not for nothing that she already received the ‚Rising Star 2024‘. Full of verve and with a firm compass, she contributes to an open, diverse and modern public image of the company – and is thus rightly a ‚Trailblazing Woman 2025‘," said Ralph Wangemann, Managing Director Human Resources and Labour Director Opel Automobile GmbH.

"Being part of the ‚Trailblazing Women 2025‘ is a great honour and I am very happy that our brand and our work is being recognised. We are not interested in showcasing representative diversity, but in contributing to the success of the company with the best-positioned team. This is what we focus on at Opel, because reflecting the diversity of society internally is an important factor for success with our customers," emphasised Rebecca Reinermann.

This is already shown by various internal diversity programmes that ensure that all customer needs are included in the development of the vehicles. This is also visible from the outside – as with ‘GRAND Minds’.

The innovative Opel advertising campaigns, which are created under the direction of Rebecca Reinermann, also attract plenty of attention. How fresh and unconventional they appeal to the broad audience across all media has been shown, among other things, by the successful and multi-award-winning ‘Yes, of Corsa’ campaign.

Diversity also applies to the ADAC Opel Electric Rally Cup "powered by GSe". The world’s first and to date only all-electric rally one-make cup stands for pure driving pleasure. Last season, teams from eight nations competed for the points, including a total of eight female drivers. The diversity of the field made the sensational competition even more exciting and resulted in great interest from across Europe. "And when the ADAC Opel Electric Rally Cup starts its fifth season in a few weeks, there will certainly be some strong women at the front again," said Rebecca Reinermann.