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He succeeds Sebastian Vögel, who left the company at his own request to pursue a new professional challenge. Mr. Hara’s career with Fujifilm includes leadership roles in software development, project management, and management support across the globe. He is a dedicated marathon and triathlon athlete and is married with two children.

"We are pleased to welcome Yuji Hara as our new CEO," said Shin Udono, Senior Vice President – Imaging Solutions, FUJIFILM Europe GmbH. "His vast experience, know-how, and passion for software development in the photo imaging industry make him the perfect fit for this role. I would also like to express my sincere thanks to Sebastian Vögel, who has successfully led the company over the past 8 years with the utmost commitment and has set a decisive course for the future.”

"I am excited to take on this role and continue the great work of ip.labs,” said Yuji Hara, CEO at ip.labs GmbH. "I will work enthusiastically with the entire team to realize a common vision: To be the globally leading enabler for photo products and to change how people think about creating photo products."

The key to realising this goal is the constant expansion and optimisation of the company’s state-of-the-art product and solution portfolio. Recent milestones include the addition of a dynamic calendar function to the market-leading photo editor, an intelligent photo book wizard, and the brand-new Mobile SDK, the world´s only out-of-the-box, easy-to-integrate photo commerce toolbox that allows to embed mobile-first photo product editors directly into mobile apps.