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The BRAINFORCE Group is establishing its presence in the French-speaking market and opening a new hub in the city of Geneva on July 1, 2021. The area of ??western Switzerland and the neighboring France offer great business potential for interim management services, as numerous industrial companies with an international focus are located in the "Arc lémanique”.

Martin Eggli, member of the executive management of BRAINFORCE AG, is now taking on the responsibility for western Switzerland and for France near the border (region “Auvergne-Rhône-Alpes” and in particular the agglomeration of Lyon & Grenoble). As the previous strategic head of the global M.A.S.T.E.R.³-Pool management, he has built up a substantial quality pool with French-speaking executives over the past three years. He also has been able to realize important references in this area. He will now actively develop the market full-time from Geneva. Martin Eggli speaks German and French bilingually.

“With Martin Eggli at the new Geneva location, we are taking a strategically important step for us", says Martin Schneider, CEO of the BRAINFORCE Group, and continues: "BRAINFORCE is now even better positioned to provide comprehensive and customized support to its French-speaking clients.”

Martin Eggli is handing over his previous strategic responsibility for global M.A.S.T.E.R.³ pool management to Ms. Andrea Stadelmann and her team, who has already been in charge of the operational management and is now taking the overall responsibility.